The Power of Story: Branding, Sales + Layers of the Work with Taylor Lee



How do we stay cohesive in our brand while having endless freedom to creatively explore? And when it comes to selling our work, what's the best way to help others make a connection with it-- especially if we work in many styles?


And maybe the bigger question, as we creatively evolve: How can we weave who we are into the deep layers of our art?


Taylor Lee had amazing insight into these questions (and much more) in our conversation together.


Listen on Apple Podcasts here.


In this episode we talk about...


  • Taylors perspective on the many styles she’s worked through-- her conflicting feelings and also why it’s important


  • How to have a cohesive brand AND work in different styles


  • “Magpie Syndrome” (aka shiny object syndrome) and why we’re conditioned to think it’s a bad thing


  • Why + how STORY has had the biggest impact on Taylor’s business


  • The best ways you can hone in on your own story


  • Rejection + it’s role in Taylor’s work


  • The personal stories + deep layers that influenced her recent series, “Revival.” (so many gripping and transparent shares here!)


  • Running a business while having bipolar disorder


  • Advice for crafting launches to sell more work


  • Why creativity and failure need each other


  • Marketing as a way of honoring the work


  • Tons more!


Taylor Lee is an artist based out of Charlotte, NC. She is mostly known for her painterly style, intentional use of color, and being prolific in the studio. Having experienced the highs and lows of bipolar disorder, painting brings her immense joy and a place to fall in love with being alive. She's been featured on Design*Sponge, Honeybook + Rising Tide Society’s 20 on the Rise, and Positively Creative and has exhibited her paintings in Raleigh and Charlotte, NC. While earning her MFA in Painting at the Savannah College of Art and Design she discovered her love of color and has never looked back.




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Links Taylor Lee

https://www.instagram.com/taylorleepaints/

https://www.taylorleepaints.com/


Mentioned:

Emily Jeffords

emilyjeffords.com

Ravenne Roxanne

https://ravenroxanne.com/

Andy J. Pizza

https://www.andyjpizza.com/





UPCOMING:

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Learn more: www.devonwalz.com/group-mentorship

Early bird price ends on 2/19


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